Extreme Timex watches - launch onto the Polish market Warsaw, December 2005 - January 2006 Two new Timex collections of sports watches were introduced in Poland in the 2005/2006 winter season. Models of the Timex Ironman Triathlon 30-Lap Shock series are shock-resistant and equipped with the innovative Flix System, which illuminates the watch with the flick of your wrist. New Timex Expedition watches are uniquely durable too, and that makes them a good companion in for any adventurer. The market launch of the new collections was accompanied by public relations actions addressed to daily press, lifestyle magazines, youth media, hobby magazines and specialized on-line news services. The co-operation with media included functionality tests of watches undertaken by journalists. Omega Communication planned and managed the comprehensive PR campaign.