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A Public Relations project to support launch of "Modi & Nanna" computer game for children
October 2002 - January 2003
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The project goal was to support the marketing campaign that accompanied the launch of "Modi & Nanna" - a new Polish computer game for children. The image campaign focused on a concept of a "safe, children-friendly game".
An independent expert in the field of child psychology was invited to work on the project. The psychologist took active participation in a press conference, prepared a review of the game, and wrote a press article entitled "Computer in Child Development", with references to the game. In addition, the Agency organized a series of competitions in the national and regional press, as well as in radio stations.
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